Fish Delish

Fish in focus - prepared simply, quickly, creatively, and innovatively - is the best description of FISH DELISH.

 Fish Delish is founded in 2020 in Murter, Croatia, we are a brand that prepares and serves innovative and creative fishbased dishes with a strong focus on quality.

Our fish-based dishes, combined with various side dishes and our special recipe sauces, make for a great combination of taste and visual appearance.

The original concept of FISH DELISH was to combine common ingredients in a completely different and original way. The final preparation of the dishes is quick and easy, as is eating them, with consumption being adapted for a casual walk or for enjoying in the pleasant atmosphere of an outdoor terrace.

Inspired by trends in the world of gastronomy, our dishes are visually attractive and striking immediately catching your attention, and after tasting them, you’ll be hooked and want to visit again.

The Fish Delish brand philosophy is to form top-quality ingredients, with quick preparation and minimal processing, along with side dishes and sauces of our own recipe, into an excellent and tasty dish that is easy to consume.

The customer decides for himself whether he wants to take out a meal or continue to enjoy the relaxed and pleasant atmosphere of our facility.

The mission of the Fish Delish brand is to prepare and combine top-quality fish foods with side dishes and sauces of our own recipe, in an innovative and different way, and to make them available to a wide range of customers, with a good price-quality ratio.

The vision of the Fish Delish brand is, through good and efficient operations, to make the brand widely recognizable, opening up new opportunities for market expansion.

The whole fish story of delicious and visually attractive and eye-catching dishes is rounded off by a recognizable visual identity of the brand, logo and decoration, a sonorous and easily memorable name, along with the standardization of each stage in the preparation and serving of the dish.

Thus, in a short time, the Fish Delish brand became recognizable on the market among a wide circle of satisfied customers, as a place for delicious, healthy and modern fish dishes. His first branch was opened in Murter in 2020 in the form of a street food container, while the second branch was opened next year in Vodice in a commercial space.

In 2022, the second year of franchising, three new branches were opened in Zagreb, Makarska and Bol on the island of Brac.

The entire concept of the Fish Delish brand was designed from the beginning in the direction of franchising business. All business processes are standardized with detailed elaboration of written documentation related to the entire business, from the opening and equipping of the facility to the standardization of every part of the business process that the future franchisee will encounter. 

In its offer, Fish Delish offers a variety of fish dishes that bear their original name, their final preparation is quick and simple, and consumption is adapted to a casual walk or enjoying the pleasant atmosphere of our facility.

FISH DELISH offers to its franchisees several business models in relation to the form of the facility, which depends primarily on the selected location.

1. "STANDALONE" UNIT

The acquisition of the franchising business model on a “turnkey” basis includes the “standalone” container unit fully equipped with all professional equipment, with interior design in accordance with the visual identity of the brand, ready for starting the business.

This type of “standalone” design container unit is suitable for larger and smaller tourist centres and is equipped with all the equipment needed to prepare all the dishes from our offer.

2. "STANDALONE" UNIT WITH A LIMITED OFFER OF DISHES

The acquisition of the franchising business model, in this case, is the same as the previously described one. The only difference is that this container unit is intended for placement near to or on a beach, where the offer of dishes is limited to burgers, sandwiches, and fish & fries, and accordingly the unit itself is smaller and equipped with the necessary professional equipment. All of the above is optional and suitable for expanding the offer in case of need.

3. STORE

The acquisition of the franchising business model in a business space is completely adapted and designed in accordance with the overall recognisable visual identity of the brand. It is adapted to larger tourist centres, places, and cities, as well as all-day business, and the menu itself has been expanded to the special breakfast segment.

By purchasing the FISH DELISH franchise, you become part of our business family. You will not be heading on this journey alone – everything you will experience, we have already experienced. We will be happy to share our advice on what to look for and how to respond to individual challenges.

We have your back - we have prepared educational materials for you and guarantee personal support at every step of the way.

Upon completion of the franchise opening process, you will have a fully completed facility with the appropriate equipment, with everything necessary to start a business. Along with detailed instructions related to all the processes you will encounter (from opening the facility, preparing food, to closing and cleaning), you will also receive our recipe book which will describe in detail the procedures related to the preparation of each dish.

All franchisors who sign a franchise agreement must successfully complete the franchise training within 14 days. Training and knowledge transfer takes place in the period after the purchase of the franchise and before the official opening of the storefront. The franchisor is required to successfully complete the training program regardless of whether they will eventually have a store manager or not.

The FISH DELISH franchise has the potential for an extremely quick return on investment due to a well-designed system that guarantees education, support, and professional guidance at all times.

A franchise also means that the franchisee gets security, defined costs, support, and a well-coordinated system which is a great investment opportunity, with proven results and a quick return on investment.

WHAT DO YOU GET WITH A FISHDELISH FRANCHISE?

• rights to the FISH DELISH brand
• location verification
• management manual and recipe book
• brand standards book and visual communication design standards book
• staff and management training
• logistical support (procurement and delivery to the location of all necessary raw materials)
• marketing support
• support during operations

Do you have an idea for the location? Give us your suggestion and we will help you with the final choice.